Jelly Helm Article

In response to an article written by Jelly Helm about social responsibility:

I agree with Morrison and Helm when they talk about the good that advertising can do for our society. Although many people view advertising negatively, many agencies and people working with in the advertising industry are taking social responsibility and using advertising as a means to do good. Helm points out that advertising creates wants and desires, thus creating unnecessary over consumption . Adverting does create the desire for more and more and more, but he offers 3 great suggestions and revisions to the advertising code of ethics. I think these 3 principles are great and that any agency who does not follow along these guidelines is not taking social responsibility. To work in such a public and persuasive industry, agencies must take responsibility for their actions and realize that their actions effect our society.